Essay 2 (PDF)
Goals/Objectives
For this second essay, you will choose a section from Steven Johnson’s Everything Bad Is Good for You and Marshall McLuhan’s The Medium Is the Massage and compare the rhetorical techniques at work in each of the two essays. This is to be a thesis-driven essay which compares and contrasts the rhetorical techniques at work in each of the two passages. Your essay should be 4-5 typed, double-spaced pages.
Remember, a rhetorical analysis is not a summary. A rhetorical analysis assumes your audience is familiar with the main points of the piece and, therefore, analyzes how a text is constructed to fulfill the requirements of its purpose, audience, and context.
The Assignment
In writing this comparative rhetorical analysis, you will first be required to state clearly the main idea of each section; you will then point to the specific ways each author supports that thesis. In providing those specific examples of how each author supports his thesis, you will also classify that support as appealing to logic, authority, or emotion (that is, making use of logos, ethos, or pathos).
Also, pay attention (if possible) to who each author seems to be writing to. The primary questions to answer in a rhetorical analysis are: What methods are being employed in order to appeal to an audience? And why are these particular sorts of appeals being made? So it’s important that this paper not stop at showing what the author does; you must also explain why the author does it.
In explaining (and comparing) how these authors support their main ideas, you might point to such techniques or strategies as:
- The author’s use of appeals (How does the author project an authoritative, credible stance (ethos)? What techniques does the author use to appeal to the audience’s emotions (pathos)? What techniques does the author use to appeal to the audience’s rationality (logic)?)
- The way the passage is arranged (Is there a method to the way the passage is put together, including its relationship to the passages around it?)
- Specific language or word choice (Is there any “loaded language”? What is its effect? Does the author employ vivid metaphors or analogies?)
- The essay’s stylistic features (How might you describe, for example, the author’s voice, how the writer sounds? Does the author speak in plain language or use more elevated prose? Does the writer use short or long sentences? To what effect?)
One thing you shouldn’t do in this paper is to pass any value judgments on the authors you’ll be analyzing. What’s important is that you state clearly what choices these authors make and why they seem to make those choices, not whether you think they make successful choices.
The Process
As you begin your essay, you will want to reread and take notes on each passage. The reading guidelines in the Writing Summaries handout may be of use here as might the Descriptive Outline handout (in fact, you may want to begin by writing a summary of each passage and/or a Descriptive Outline to help you figure out what each passage is doing).
As you begin to analyze each passage, you will want to consider the following questions, although you won’t likely discuss each of them in your essay:
- What is the context of the passage?
- Why was this text written at the particular time?
- What else had been said or written previously about the subject?
- What was the purpose?
- Can you identify social, economic, and cultural influences of the larger context?
- Who is the audience?
- What attitudes would the audience have about the subject?
- What attitudes would the audience have about the author?
- What did the author assume the audience knew or believed?
- Who is the author?
- How does the author represent himself or herself in the text?
- How does the author establish a credible ethos?
- What else did the author compose?
- What is the medium or genre?
- What is the medium: print? web site? handwriting? voice recording?
- What is the genre: speech? essay? letter? poem? advertisement?
- What are the goals of the text?
- What is the ultimate goal of the text?
- What are the immediate goals of the text?
- Is the text part of a larger project?
- If so, what is the ultimate goal of the project?
- How does this text support the larger project’s ultimate goal?
- What is the subject?
- Can you summarize the main idea?
- How is the main idea supported?
- How is the text organized?
- How does the writer/speaker appeal to reason (logos) or to emotion (pathos)?
- How would you describe the style?
- Is the style formal? Informal? Academic?
- Does the writer/speaker use humor or satire?
- What metaphors are used?
- Can you identify any patterns in the sentences?
- How is the style related to the purpose?
Individual Conferences
During the week of October 22, I will meet with each of you to discuss your plan for your paper. For the meeting, you will want to have a specific idea about what you are going to include in your paper (the techniques and strategies you are going to discuss) and an idea of how you are going to organize it.
Peer-review Draft
Peer-review drafts will be due at 5:00 PM, Wednesday, October 31, at which point they should be uploaded to Comment. All peer-review drafts should have gone through at least one revision and one editing/proofreading session. The goal in preparing a peer-review draft is to produce the best product that you can. If your peer-review draft is beneath your best efforts, you are likely to get feedback that only tells you what you already know. The purpose of the peer review is for you to get feedback that can help you grow in new directions, and to get that kind of feedback, you need to turn in your best effort
Instructor-review Draft
Based upon your peer-review, revise your essay at least once. Please submit your essay in a folder with the following material:
- The final draft of you essay, clearly marked as such,
- All drafts between the peer review and the final version, clearly marked to indicate what version each is,
- A printout of your peer-review draft, with comments, from Comment,
- All earlier drafts of your essay, clearly marked as to indicate what version each is,
- And any prewriting you may have.
Accompanying your essay should be a brief cover letter that discusses:
- What changes you made after the peer review and why you made them,
- Why you believe your final draft successfully fulfills the assignment, and
- Any of the following issues:
- What resources you drew upon in the process of writing and revising your essay,
- What you struggled with during the process,
- What you think you learned, and
- What rhetorical and writing issues you focused on in this project.
Peer-review Draft: Due 10:00 PM, Monday, 5 Nov.
Peer-review: Due 8:00 PM, Sunday, 11 Nov.
Instructor-review Draft: Monday, 19 Nov.